Mattel Toys
"You can tell it's Mattel, it's swell."
Mattel Inc. (NYSE: MAT) is the world's largest toy importing company based on revenue. It was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el").
The products it produces include Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles.
Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959. Today the Barbie line is responsible for more than 80% of Mattel's profits.
Mattel closed its last American factory, originally part of the Fisher-Price division, in 2002.As of 2007, Mattel's toys were primarily manufactured by subcontractors in China. *
Toys
- 1966-1970 Major Matt Mason
- 1959-1965, 1969-1971, 1998, 2001
Chatty Cathy - Flash Gordon
- Flying Aces Flight Decks
- 1988 Food Fighters
- 1979 Gorgeous Creatures Dolls
- Hot Wheels
- Jack-in-the-box
- 1970 Living Barbie
- 1989 Magic Nursery doll
- Man-Bat
- Matchbox
- 1986-1988 My Child Dolls
- My Meebas
- My Scene Dolls
- Pixar's Cars Diecast Line
- Polly Pocket
- Popples plush toys
- Pound Puppies
- 1966 Rock 'Em Sock 'Em Robots
- Rocket Power
- Rugrats
- 1984-1985 Secret Wars
- See 'n Say
- She-Ra: Princess of Power
- 1996 Snacktime Cabbage Patch Kids
- 1968 Strange Change Machine
- 1970s Tarzan
- Thingmaker (Creepy Crawlers)
- Upsy Downsy
- V-RROOM! Vehicles, Mattel
- V-RROOM! Whip Racer Video
- Winx Club
- 1969 Wizzzers
- Vertibird





